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EL&N Cafes

Graphic Designer 

Branding
Content creation
Digital design
Website design
Illustration
Print design

Creating in-house graphic content for a progressive and famous lifestyle brand. Daily briefs included creating social media and online content, as well as printed design. 

Main objectives:
– Replatforming the website to be user-friendly and reflect the brand in a premium and engaging way.
– Update the brand guidelines
– Creating a clothing brand to coincide with ELN Cafes, which included bespoke and unique designs, logo design and website design.

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As a Junior Designer, I was given the opportunity to lead the branding development for this project. Taking ownership of the visual identity from concept through to execution.

I created a full suite of brand assets, including logo development, slogan artwork, packaging design, print collateral, digital assets, website graphics, social content and advertising creative.

This project marked my first opportunity to experience the full creative process, from developing the initial brand direction through to seeing it brought to life in production. I collaborated on the shoot, contributing to the creative art direction and gaining valuable experience in shaping how the brand translated visually beyond the page.

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